40" Class Serif 4K UHD TV (White)

About This Product

Along with best-in-class display technology, the Samsung Serif TV provides consumers with a more elegant viewing experience designed to blend naturally within the home. It makes a bold centerpiece statement with its generous size and it's unique I-shaped profile, broadening at the bottom to form a sturdy base and at the top to create a small shelf.

This unique collaboration between Samsung and the award-winning Paris-based design duo Ronan & Erwan Bouroullec blends design and technology into a simple, functional solution.

It makes a bold centerpiece statement with its generous size, while its sleek design delivers an elegant viewing experience no matter where it's placed.

The Samsung Serif TV features a unique I-shaped profile, broadening at the bottom to form a sturdy base and at the top to create a small shelf.

The user interface includes a transition between standby and normal viewing options called "curtain mode". This feature allows users to apply a filter over the content, creating a "curtain" effect in which viewers can access services such as a clock, Bluetooth speakers, apps and their photo gallery.

A woven fabric cover magnetically attaches to the back panel of the television to conceal component connections, ensuring it looks great from all angles.

The remote control has been specially designed for the Serif TV to be a minimalist, tasteful device that is entirely unique.

A distinct stand design, featuring attachable legs that easily screw into the bottom four corners, works in unison with the Serif TV's design. The custom legs, included with the TV, allow it to sit comfortably and blend more naturally into the home.

When the Bouroullec Brothers designed the Serif TV, they envisioned an object that fits into everyday life-a hybrid of furniture design and technology.

Features:

• Timeless, versatile design
• Artfully blends into any room

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Professional delivery and installation is available for every product we sell. We would be happy to coordinate delivery and installation for you.

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